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Understanding the design preferences of young people in Gateshead for a Teenage Resource

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We’ve been helping the Children, Young People & Families Team (Gateshead) with the development of a Teenage Resource for young people aged 13 to 25 which will contain advice and information around topics such as mental health, body image, weight difficulties, bullying, smoking, sexual exploitation, drugs & alcohol etc.

We were asked to find out children and young people’s preferences around mock-ups of the front cover, its potential name and strapline, and images to include.

We found out…
  • Which front cover they preferred – you’ll have to wait until the launch to see which one they went with…which is your favourite?!
  • They didn’t want something in your face that explicitly illustrated the resource content.
  • Titles including ‘teen’/’teenage’ don’t work as the resource is not just for teenagers – it excludes those aged 18-25 and therefore they may not think it is for them.
  • They thought that images should be used to illustrate information but cautioned that they must be relatable to young people living in Gateshead – they suggested developing images using local children and young people instead of stock photography.
What happens next?

The feedback has been used to design the resource which is due to be released in September…watch this space!

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