Involve North East’s focus groups or group discussions involve a small number of people brought together to discuss a particular issue. Through group interaction we gain a depth of understanding, exploring people’s feelings, beliefs and motivations.

We choose the most appropriate settings to hold our focus groups, whether it's a community centre or corporate venue; and we offer participants support to attend. All our focus groups are conducted in the strictest confidence, giving participants the reassurance that they can speak freely and openly and ensuring we get the most out of each session.

 a02 Focus group